Google Adwords Conversion Optimizer

By nitro on Jan 23, 2008 | In E-Commerce, Google, Adwords | Send feedback »

Google's Conversion optimizer is now out of beta testing. Here is a short quote from the Adwords Inside Blog.. "Here's how the Conversion Optimizer works: for each ad group, simply specify a maximum CPA bid, the most you're willing to pay for each conversion like a purchase or sign-up. The Conversion Optimizer does all the rest; using historical information about your campaign, it automatically finds optimal CPC bids for each auction. You still pay per click, but you no longer have to manually adjust your bids to reach your CPA goals.

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Tags: conversion optimizer, cpa, google adwords, google blog, internet marketing

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